What is WhatsApp Flows?
WhatsApp Flows are structured, in-chat experiences that let customers complete a task, such as booking an appointment, answering a survey or signing up, through forms and menus without leaving WhatsApp.
Why WhatsApp Flows matters
Flows matter because they turn a chat into an app-like experience, capturing structured data and completing actions in one place, which lifts completion rates over links to external pages.
Example
A clinic uses a Flow so patients pick a date, time and doctor inside WhatsApp and confirm the appointment in a few taps.
Related terms
- WhatsApp message template
- WhatsApp chatbot
- WhatsApp Business API glossary
- Full WhatsApp Business API glossary
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Start free trial Book a demoFrequently asked questions
Do WhatsApp Flows replace a chatbot?
No, they complement it. Flows handle structured input while a chatbot handles open conversation and routing.