What is WhatsApp free entry point conversation?
A free entry-point conversation is a WhatsApp chat that starts when a customer messages you from a click-to-WhatsApp ad or a Facebook page call-to-action. Meta makes the first 72 hours of messaging free.
Why WhatsApp free entry point conversation matters
It lowers the cost of ad-driven conversations: you can reply and follow up within the window without per-message charges.
Example
A customer taps a click-to-WhatsApp ad and chats with the business; messaging in that thread is free for 72 hours.
Related terms
- Click-to-WhatsApp ads
- WhatsApp conversation categories
- WhatsApp 24-hour window
- Full WhatsApp Business API glossary
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How long is the free entry-point window?
72 hours from the customer's first message via the ad or page call-to-action.