What is WhatsApp broadcast?
A WhatsApp broadcast is a single message sent to many opted-in contacts at once using an approved template on the official API. Each recipient receives it as a normal one-to-one chat.
Why WhatsApp broadcast matters
Broadcasts let you reach a whole audience with offers or updates on a channel people actually open, while staying compliant when you use opt-in and approved templates.
Example
A store broadcasts a sale announcement to 5,000 opted-in customers, and replies land in a shared inbox for the team to handle.
Related terms
- WhatsApp broadcast software
- WhatsApp message template
- WhatsApp opt-in
- Full WhatsApp Business API glossary
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Start free trial Book a demoFrequently asked questions
Is a WhatsApp broadcast the same as Broadcast Lists in the app?
No. App broadcast lists are limited and manual; API broadcasts scale to thousands with templates and analytics.