What is WhatsApp conversation-based pricing?
Conversation-based pricing was WhatsApp's older billing model, where businesses paid for 24-hour conversation windows rather than individual messages. Meta retired it in favour of per-message pricing in 2025.
Why WhatsApp conversation-based pricing matters
It mostly matters for context: older guides and budgets assume conversation pricing, so knowing it has been replaced helps you plan with today's per-message rates.
Example
Under the old model, all template messages sent to one customer within 24 hours counted as a single billed conversation.
Related terms
- WhatsApp per-message pricing
- WhatsApp conversation
- WhatsApp Business API pricing 2026
- Full WhatsApp Business API glossary
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Does WhatsApp still use conversation-based pricing?
No. It was replaced by per-message pricing in 2025.