WhatsApp Green Tick Verification 2026: How to Get the Verified Badge
The green tick next to a business name on WhatsApp tells customers the account is genuine. It lifts trust, open rates and replies. In 2026 the green tick is shown as Meta's blue verified check, and getting it comes down to one thing more than any other: how notable your brand is. Here is who qualifies, what Meta looks for, and exactly how to apply.
What the green tick is
The green tick, now shown as Meta's blue verified check, marks an account as an Official Business Account. It confirms that Meta has verified the business behind the number. When you have it, your brand name appears at the top of the chat instead of a plain phone number, which reassures customers that they are talking to the real company and not an impersonator.
Who can get it
The verified badge is only available to registered businesses using the WhatsApp Business API. The free WhatsApp Business app cannot get it. If you are not on the API yet, start with our guide on how to get the WhatsApp Business API.
Requirements
- You are live on the WhatsApp Business API
- Your business is verified in the Meta Business Manager
- Your account is at least 30 days old
- Two-step verification is switched on for your number
- You follow WhatsApp's Business and Commerce policies
- Your brand is notable, with recent independent press coverage
Free badge vs Meta Verified
There are two ways to end up with a verified badge, and they suit different businesses.
| Route | Cost | Best for |
|---|---|---|
| Official Business Account | Free to apply | Established brands with genuine press coverage and notability |
| Meta Verified subscription | Paid monthly | Smaller or newer businesses that want a verified badge without waiting on notability |
How to apply
Get on the WhatsApp Business API
The badge is API-only. If you are not set up yet, follow the setup guide first.
Complete Meta business verification
Verify your business in the Meta Business Manager, keep your account at least 30 days old, and turn on two-step verification.
Build your notability evidence
Gather recent, independent articles about your brand from well-known publications. This is what Meta weighs most heavily.
Submit the request
Apply for the Official Business Account through your WhatsApp Business API platform or the Meta Business Manager.
Wait for the review
Meta usually decides within 7 to 10 business days. If it is declined, you can strengthen your notability and apply again.
Get verified with kwiqreply
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API. Get set up and apply for your green tick.
Start free trial Book a demoWhy requests get rejected
- Not enough notability, the most common reason by far
- Business verification with Meta is incomplete
- The account is too new or has policy issues
- The display name does not clearly match the brand
A rejection is not the end. Most businesses get the badge on a later attempt once they have stronger press coverage and a clean, well-established account.
Why it is worth it
A verified account is trusted on sight. Customers see your brand name rather than a number, which reduces the chance they treat your message as spam. That trust shows up as higher open and reply rates, which also helps protect your quality rating and keeps your messaging limits high.
Frequently asked questions
Is the WhatsApp green tick free?
The Official Business Account badge is free to apply for if your brand is notable enough. Meta also offers a paid Meta Verified subscription as an alternative.
Who can get the green tick?
Only registered businesses on the WhatsApp Business API. The free WhatsApp Business app is not eligible.
How long does verification take?
Usually 7 to 10 business days. You can re-apply if a request is declined.
Why was my request rejected?
Most often a lack of notability, meaning not enough recent independent press coverage. Incomplete business verification or policy issues can also be the cause.
Further reading:
1 - How to Get the WhatsApp Business API
2 - WhatsApp Business Quality Rating