What is WhatsApp template variable?
A template variable, or placeholder, is a field like {{1}} or {{name}} inside a WhatsApp template that is filled with personal data when the message is sent, such as a customer's name or order number.
Why WhatsApp template variable matters
Variables let one approved template be personalised for every recipient, so you write it once and reuse it at scale.
Example
The template Hi {{1}}, your order {{2}} has shipped becomes Hi Aarav, your order 4821 has shipped when sent.
Related terms
- WhatsApp message template
- WhatsApp message templates (examples)
- WhatsApp conversation categories
- Full WhatsApp Business API glossary
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How many variables can a template have?
Several, but Meta reviews templates with too many unexplained variables, so keep them purposeful.