What is Official Business Account (green tick)?
An Official Business Account is a WhatsApp business profile that Meta has verified, shown with a verified badge next to the name. Meta updated the badge from a green tick to a blue tick in 2024.
Why Official Business Account (green tick) matters
The badge signals authenticity and builds customer trust. It is separate from the display-name approval every API number receives.
Example
After verification, a brand's chats show its name with a blue verified badge instead of an unverified label.
Related terms
- WhatsApp green tick
- WhatsApp display name
- Meta Business Verification
- Full WhatsApp Business API glossary
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Is the green tick now blue?
Yes. Meta changed the verified badge from green to blue in 2024, though many still call it the green tick.