What is WhatsApp display name?
A WhatsApp display name is the business name customers see at the top of the chat instead of a phone number. It must be approved by Meta and should closely match your real, recognisable brand name.
Why WhatsApp display name matters
The display name matters because it is the first thing customers see, and a clear, approved name builds trust. A name that does not match your brand can be rejected.
Example
A store registering the API submits Acme Store as its display name; once approved, customers see Acme Store rather than a raw number.
Related terms
- WhatsApp Business Account (WABA)
- WhatsApp green tick verification
- WhatsApp Business API glossary
- Full WhatsApp Business API glossary
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Can I change my WhatsApp display name?
Yes, but each change must be re-approved by Meta and there are limits on how often you can change it.