What is WhatsApp Business Account (WABA)?
A WhatsApp Business Account (WABA) is the account Meta creates for a business to use the WhatsApp Business API. It holds your phone numbers, message templates, display name, messaging limits and quality rating.
Why WhatsApp Business Account (WABA) matters
Your WABA is the container for everything you do on the API. Its health, including your quality rating and verification status, decides how many people you can message and which templates get approved.
Example
When a business connects to the WhatsApp Business API through kwiqreply, a WABA is created under its Meta Business account, and its phone number and templates live inside that WABA.
Related terms
- WhatsApp message template
- WhatsApp messaging limits
- WhatsApp display name
- Full WhatsApp Business API glossary
See kwiqreply for yourself
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
Start free trial Book a demoFrequently asked questions
Is a WABA the same as a WhatsApp Business app account?
No. A WABA is for the WhatsApp Business API; the WhatsApp Business app is a separate free app for small businesses.