What is WhatsApp messaging limits?
WhatsApp messaging limits cap how many unique customers your number can start conversations with in a day, in tiers of 250, 1,000, 10,000, 100,000 and unlimited. Limits rise as you send quality messages and verify your business.
Why WhatsApp messaging limits matters
Messaging limits matter because they decide how many people you can reach as you scale. A new number starts at 250 per day and grows automatically with good sending behaviour.
Example
A verified number with a high quality rating that consistently sends well-received messages moves from the 1,000 tier up to 10,000 and beyond.
Related terms
- WhatsApp quality rating
- WhatsApp Business Account (WABA)
- WhatsApp Business API glossary
- Full WhatsApp Business API glossary
See kwiqreply for yourself
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
Start free trial Book a demoFrequently asked questions
How do I increase my WhatsApp messaging limit?
Complete business verification and keep a high quality rating; Meta raises the limit automatically as you send quality messages.