What is WhatsApp quality rating?
WhatsApp quality rating is a green, yellow or red score Meta assigns to your phone number based on how recipients respond to your messages over the past seven days. Blocks and reports lower it.
Why WhatsApp quality rating matters
Quality rating matters because a low rating can cap your messaging limits or pause your templates. Keeping it green protects your ability to reach customers at scale.
Example
If many recipients block a number after a marketing blast, its rating drops to yellow or red and its daily messaging limit can be reduced.
Related terms
- WhatsApp messaging limits
- WhatsApp opt-in
- Why quality rating matters
- Full WhatsApp Business API glossary
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kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
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How do I improve my WhatsApp quality rating?
Message only opted-in users, keep content relevant, avoid over-messaging, and give an easy opt-out.