What is Meta Business Manager?
Meta Business Manager, part of Meta Business Suite, is Meta's central console where you manage your business assets, including your WhatsApp Business Account, Facebook pages, ad accounts and verification.
Why Meta Business Manager matters
Your WhatsApp Business Account lives inside Business Manager, and business verification and asset access are all handled there.
Example
An admin adds a teammate to the WhatsApp Business Account through Business Manager and starts verification from the same place.
Related terms
- WhatsApp Business Account (WABA)
- Meta Business Verification
- WhatsApp Business API
- Full WhatsApp Business API glossary
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Start free trial Book a demoFrequently asked questions
Do I need Meta Business Manager for the WhatsApp API?
Yes, your WhatsApp Business Account is created and managed under Meta Business Manager.