What is WhatsApp Cloud API?
The WhatsApp Cloud API is Meta's cloud-hosted version of the WhatsApp Business API. Meta hosts it for free, which removed the need to self-host and replaced the older On-Premise API that Meta sunset in 2025.
Why WhatsApp Cloud API matters
Cloud API matters because it is now the standard way to connect: faster to set up, always up to date, and free to host. Most businesses access it through a platform rather than directly.
Example
A platform like kwiqreply connects to the Cloud API so businesses get a dashboard, inbox and automation without hosting any infrastructure themselves.
Related terms
- WhatsApp Business Account (WABA)
- How to get the WhatsApp Business API
- WhatsApp Business API glossary
- Full WhatsApp Business API glossary
See kwiqreply for yourself
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
Start free trial Book a demoFrequently asked questions
Is the Cloud API free?
Meta hosts the Cloud API for free; you still pay per message and any platform plan you use to access it.