What is WhatsApp template pacing?
Template pacing is a Meta safeguard that gradually rolls out a newly approved Marketing template to a sample of recipients first, checking the reaction before sending to your whole audience.
Why WhatsApp template pacing matters
A template that draws blocks or low engagement during pacing can be paused, so writing relevant, opted-in messages protects your campaigns.
Example
A new Marketing template goes to a portion of the list first; strong engagement lets the rest send, weak engagement pauses it.
Related terms
- WhatsApp quality rating
- Why a WhatsApp template is rejected
- WhatsApp message template
- Full WhatsApp Business API glossary
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Why was my WhatsApp template paused during sending?
Pacing may pause a Marketing template if early recipients react poorly; improve relevance and opt-in quality.