WhatsApp Catalog & Commerce: Sell Inside the Chat (2026)
WhatsApp commerce lets customers browse your products, add them to a cart and complete a purchase without ever leaving the chat. Your catalog lives inside WhatsApp, so buying is as easy as messaging.
A product message from your WhatsApp catalog, with an add-to-cart action.
What WhatsApp commerce includes
It combines a product catalog hosted in WhatsApp, product messages you can send in chat, an in-chat cart, and a path to checkout and payment. Customers shop in the same thread where they ask questions.
How it works
- Upload or sync your product catalog.
- Share single products or your catalog in a message.
- The customer adds items to a cart inside WhatsApp.
- You confirm the order and collect payment.
Who it suits
- D2C and online retail selling directly in chat
- Restaurants taking orders from a menu
- Local and social-commerce sellers
- Any brand turning conversations into purchases
With kwiqreply
kwiqreply connects your catalog and syncs orders through Shopify and WooCommerce, with a shared inbox and AI sales agent to help customers buy.
See kwiqreply for yourself
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
Start free trial Book a demoFrequently asked questions
Can customers buy directly on WhatsApp?
Yes. They browse your catalog, add to a cart and place the order in chat, and you confirm and collect payment.
Do I need a separate store?
No, though many brands sync their existing Shopify or WooCommerce catalog so stock and orders stay in one place.
Related reading:
1 - WhatsApp for D2C and Ecommerce