WhatsApp Messaging Limits and Tiers Explained (250 to Unlimited)
WhatsApp messaging limits cap how many people your number can start conversations with each day. They rise automatically as you send quality messages and verify your business. Here is how the tiers work and how to move up.
The messaging limit tiers
| Tier | Unique customers you can start per day |
|---|---|
| Unverified | 250 |
| Tier 1 | 1,000 |
| Tier 2 | 10,000 |
| Tier 3 | 100,000 |
| Tier 4 | Unlimited |
Limits count business-initiated conversations to unique users in a rolling 24 hours. Replies inside the customer service window do not count.
How to increase your limit
- Complete Meta business verification.
- Keep your quality rating green by messaging only opted-in users with relevant content.
- Send consistently; Meta raises your tier automatically when you reach about half your current limit with good quality.
- Avoid blocks and reports, which stall or lower your tier.
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Start free trial Book a demoFrequently asked questions
How do I increase my WhatsApp messaging limit?
Verify your business and keep a high quality rating. Meta raises your tier automatically as you send quality messages and approach your current limit.
What counts toward the messaging limit?
Business-initiated conversations with unique customers in 24 hours. Your free replies inside the service window do not count.
Related reading:
1 - WhatsApp quality rating recovery