WhatsApp Quality Rating: Green, Yellow, Red and How to Recover
Your WhatsApp quality rating is a green, yellow or red score based on how customers react to your messages. A low rating can cut your messaging limits. Here is what each colour means and how to recover.
What green, yellow and red mean
- Green (high). Customers respond well. Your messaging limits can rise.
- Yellow (medium). A warning. Blocks or reports are climbing; act before it turns red.
- Red (low). Quality is poor. Your messaging limit may be reduced and templates can be paused.
Why it drops
The rating falls when customers block or report your number, or stop engaging. The usual causes are messaging people who did not opt in, sending too often, or irrelevant content.
How to recover a low rating
- Pause non-essential marketing sends immediately.
- Clean your list and message only contacts who clearly opted in.
- Lead with useful utility and service messages to rebuild positive signals.
- Improve your content so it is relevant and easy to opt out of.
- Give it time. Quality is measured on a rolling window, so it recovers over days of good sending.
See kwiqreply for yourself
kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.
Start free trial Book a demoFrequently asked questions
How long does it take to recover a WhatsApp quality rating?
Usually several days of good sending, because quality is measured on a rolling window. Stop the behaviour that hurt it and the rating climbs back.
Does a red quality rating ban my number?
Not automatically, but it can reduce your messaging limit and pause templates. Recover it before it leads to a flag.
Related reading:
1 - How to avoid a WhatsApp ban