What is WhatsApp catalog?
A WhatsApp catalog is a collection of your products shown inside WhatsApp, with images, prices and descriptions, that customers can browse and add to a cart without leaving the chat.
Why WhatsApp catalog matters
A catalog turns WhatsApp into a storefront, letting customers discover and order products in the same conversation.
Example
A boutique shares its catalog; the customer browses items, adds two to a cart and sends the order in chat.
Related terms
- WhatsApp catalog and commerce
- WhatsApp commerce
- WhatsApp conversation categories
- Full WhatsApp Business API glossary
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Do I need a website to use a WhatsApp catalog?
No. The catalog lives in WhatsApp, though many businesses sync it from their store.