What is WhatsApp commerce?
WhatsApp commerce is the use of WhatsApp to browse products, place orders and pay, using features like catalogs, carts and payment links, all inside the chat.
Why WhatsApp commerce matters
It shortens the path from interest to purchase, keeping the whole buying journey in one conversation.
Example
A customer picks items from a catalog, gets a payment link in chat, and pays without opening a website.
Related terms
- WhatsApp catalog
- WhatsApp catalog and commerce
- Click-to-WhatsApp ads
- Full WhatsApp Business API glossary
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Can customers pay inside WhatsApp?
In supported regions yes; elsewhere businesses send a secure payment link in the chat.