What is WhatsApp interactive message?
An interactive message is a WhatsApp message with tappable elements such as quick-reply buttons, call-to-action buttons or list menus, instead of plain text. It makes replying a single tap.
Why WhatsApp interactive message matters
Interactive messages raise response rates and reduce errors, because customers tap a clear option rather than typing.
Example
A booking confirmation includes Confirm and Reschedule buttons the customer taps to respond.
Related terms
- WhatsApp quick reply button
- WhatsApp list message
- WhatsApp interactive buttons
- Full WhatsApp Business API glossary
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Do interactive buttons cost extra?
No, the message is billed by its template category; the buttons are not charged separately.