What is WhatsApp automation?
WhatsApp automation is the use of rules, chatbots and triggers to send and reply to messages without manual work, such as auto-replies, order updates and follow-up sequences.
Why WhatsApp automation matters
Automation handles routine messaging at scale and around the clock, so your team focuses on conversations that need a human.
Example
An abandoned-cart reminder sends automatically two hours after a checkout is left incomplete.
Related terms
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What can I automate on WhatsApp?
Welcome messages, order and delivery updates, reminders, FAQs, lead capture and follow-ups.