WhatsApp Re-engagement Templates (10 to Win Customers Back)

June 23, 2026

Looking for done-for-you re-engagement? See how WhatsApp Customer Re-engagement with kwiqreply works, then come back for the templates.

It costs less to win back a past customer than to find a new one, and WhatsApp is a personal way to do it. Here are ten re-engagement templates you can copy and send. These are Marketing templates, so send them to opted-in contacts who have gone quiet.

Category: Marketing. Win-back messages promote a return, so they are Marketing templates and need opt-in.

10 WhatsApp re-engagement templates

Copy any template below and paste it into kwiqreply. Replace each {{variable}} with your own field.

MarketingWe miss you

Hi {{1}}, we've missed you at {{2}}! Here's {{3}} to welcome you back. Valid until {{4}}.

Shop now

MarketingWin-back offer

It's been a while, {{1}}! Come back and enjoy {{2}} off your next order with code {{3}}.

Claim offer

MarketingNew arrivals

Hi {{1}}, lots has changed at {{2}} since your last visit. Come see what's new!

See what's new

MarketingInactive nudge

Hi {{1}}, your account has been quiet lately. Anything we can help with? We're just a reply away.

MarketingLapsed membership

Hi {{1}}, your membership at {{2}} lapsed. Reactivate now and pick up right where you left off.

Reactivate

MarketingPoints expiring

Hi {{1}}, you have {{2}} reward points about to expire on {{3}}. Use them before they're gone!

Redeem now

MarketingPersonalised pick

Hi {{1}}, based on what you loved before, we think you'll like {{2}}. Take a look!

View

MarketingAnniversary

Happy anniversary, {{1}}! It's been a year since you joined {{2}}. Here's a gift to celebrate.

Claim gift

MarketingAsk why

Hi {{1}}, we haven't seen you in a while and we'd love to know why. Reply and we'll make it right.

MarketingLast try

Hi {{1}}, this is the last time we'll reach out. Here's {{2}} off if you'd like to come back to {{3}}.

Use offer

Tips to get your templates approved

Pick the right category. Marketing, Utility or Authentication. Meta checks this, and it affects your cost.
Keep Utility non-promotional. Utility templates must relate to a specific transaction, not an offer.
Use variables, not personal data in the sample. Submit with placeholder examples for each {{variable}}.
Only message opted-in contacts. It protects your quality rating.
Add buttons where they help. Quick-reply and call-to-action buttons lift response.

See kwiqreply for yourself

kwiqreply is a WhatsApp Business API platform and CRM built on the official WhatsApp Business API, with a shared inbox, automation, AI agents and transparent pricing. Start free or book a walkthrough.

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Frequently asked questions

How often should I send win-back messages?

Sparingly. A short sequence of two or three messages over a couple of weeks is enough; more risks opt-outs.

What makes a win-back message work?

A genuine reason to return, often a clear offer, plus a single easy next step like a button.

Re-engagement templates by industry

Need templates tailored to your sector? See these focused collections:

Ecommerce Stores Gyms & Fitness Studios Salons & Spas EdTech & Online Courses Subscriptions & Memberships Hotels & Resorts Beauty & Cosmetics Restaurants

More template collections:

1 - Order confirmation

2 - Abandoned cart

3 - Appointment reminder

4 - All WhatsApp message templates